Chapter 1 Income Potential
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Income Potential
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Determining Product Cost
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Operating Expenses
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Determining Cost of Services
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Income Potential Worksheet
Chapter 2 Getting Business Started
- Owning a Business
- Create a Filing System
- Choose a Business Structure
- Create a Business Name
- Applying for an EIN
- Sunless Tanning Distributors
Chapter 3 More Business Details
- Register Your Business
- Permit & License Requirements
- Business Accounts
- Business Insurance
- Scheduling Appointments
- Accepting Payments
Chapter 4 Selling Retail & Taxes
- Selling Retail
- Sales Tax ID
- Tax Exemption
- Filing Taxes
Chapter 5 Marketing Your Business
- Marketing Ideas
- Business Forms
- Branding
- Creating a Website
Chapter 6 Equipment Details
- Equipment 101
- Spray Gun 101
- Adjusting Your Spray Gun
- Recommendations
- Miscellaneous Equipment
Chapter 7 Tanning Solution Mastered
- Solution 101
- Beneficial Skin Ingredients
- Comparing Solution Names
- DHA & Depth of Color
- Spray Tan Safety
Chapter 8 Choosing a Base Color
- Skin Tones & Undertones
- Color Wheel Theory
- Base Colors & Examples
- Customizing Solutions & Services
Chapter 9 Complete Spray Tan Process
- Terminology & Techniques
- My Technique
- Step-By-Step Instructions
- Brides & Formal Events
- Curves, Creases & Touch Ups
- Troubleshooting
- Q&A
Chapter 10 The Customer Experience
- The Customer Experience
- Client Care Instructions
- The Consultation
- Preparing Yourself